Well it certainly seems that way according to an article in the Hollywood Reporter that quotes sources from Toshiba. Jodi Sally, VP of marketing for Toshiba America Consumer Products, was
quoted as saying
"Toshiba will continue to study the market impact and the value
proposition for consumers, particularly in light of its recent price
reductions on all HD DVD players." Another HD DVD source is quoted as saying “An announcement is coming soon, It could be a matter of weeks.”
It's unfortunate but not surprising given the hundreds of millions of dollars that Sony's Blu-ray camp has thrown at the movie studios.
Earlier this week, Netflix and Best Buy announced their support for Blu-ray. You can also look to Amazon.com who is offering 50% off HD DVD's and other online retailers that have or will follow.